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Empowering an Insurance Leader Through GenAI

New York Life partnered with BCG to see how GenAI, coupled with transformational governance, could deliver exceptional experiences as well as efficiencies across the enterprise—furthering the company’s growth and advancement as an industry leader.

How Heineken Is Using AI to Redefine Its Growth Strategy

Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.

Using AI to Improve Customer Centricity in the Automotive Sector

BMW's Global Head of Brand and Product Management explains how his company leverages the power of AI, big data, and advanced analytics to gain a better understanding of what buyers want in order to deliver a consistent, differentiated customer experience.

Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.