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Realize the Potential of Digital Marketing

The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how.

Mastering the Art of Personalization

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6-10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.

The Digital Go-to-Market Transformation in B2B and B2C Companies

We are in the midst of the biggest change in go-to-market and commercial functions in the last 100 years. Consumers and companies learn about—and purchase—products and services in vastly different ways than they ever did previously. BCG’s Rich Hutchinson explains what marketers in B2Bs and B2Cs alike can do to compete in this changing world.

B2Cs and the Digital Go-to-Market Transformation

B2Cs and the Digital Go-to-Market Transformation

B2Bs and the Digital Go-to-Market Transformation

The Go-to-Market Revolution

Fundamental changes in customer pathways, globalization, and data analytics are rapidly changing how businesses go to market across industries.

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Marketing & Sales in Greater China

Next-Generation IT for Consumer Packaged Goods Companies

Getting the most from software as a service and agile methodologies will allow companies to move quickly, experiment boldly, and execute on big ideas.

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The Battle for Automotive Brand Loyalty in China

As the Chinese auto market enters a new phase, domestic and foreign automakers alike will have to work hard to secure the loyalty of their customers.

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Activate the Sales Force for Future Growth

New tools and strategies can jump-start your sales force and achieve significant, sustainable results.

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