
Steering Consumers to Greener Travel and Tourism Choices
Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.
Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.
In an election season like no other, the pandemic weighs heavily on most voters’ minds.
Our Insights on Inflation
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.
Fending off digital attackers takes resilience—and winning in those areas where the competition can’t.
When introducing new online sales channels, weigh the opportunities against the potential friction with existing channels.
Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.
Agile operating principles can improve the customer experience while lowering costs and reducing resolution time.
Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.