Alex Amouyel, president and CEO of Newman's Own Foundation, shows what the “100% for purpose” movement can teach us about doing business, philanthropy, and capitalism differently
Featured Insights
Consumer Sustainability Trends
Video
February 20, 2025
Can Salad Dressing Transform Capitalism?
Article
March 20, 2024
More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?
Video
July 1, 2024
How Advertising Can Help Consumers Choose Sustainability
By leveraging innovation and customer centricity, advertisers can help brands drive sustainability and growth, say John Osborn of Ad Net Zero and BCG’s Lauren Taylor.
Article
June 9, 2023
To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
Consumer Sentiment
Article
June 7, 2024
A global survey finds that business leaders expect AI—both predictive and generative—to be a game changer in helping companies address critical consumer intelligence issues.
Article
June 6, 2024
The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for unlocking digital transformations to capture your share of this personalization prize.
Customer Experience
Video
April 15, 2025
Unlocking Customer Engagement with AI
Kimberly Boyd of Thoughtworks explains how AI is expanding the art of the possible by enabling personalization at scale and a richer view of the customer.
Video
March 12, 2025
Love, Trust, and Marketing in the Age of AI
BCG's
Amaryllis Liampoti presents three foundational principles for how brands can harness AI to enhances lives without undermining human agency.
Video
October 14, 2024
The Power of Personalization in the Age of AI
Sharing insights from his research, BCG's
Mark Abraham highlights a key mindset that can help companies boost their growth—and delight their customers—in today's era of AI.
Video
January 2, 2025
Why Do We Still Negotiate the Price of Cars?
Negotiating the price of a product can be uncomfortable.
Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.
Article
February 21, 2024
Companies need to use GenAI as an instrument, not a hammer, and focus on three initiatives that can deliver the most impact.
Wired Article
DEEP AI by BCG X brings transformative relief to customer service headaches—for customers and businesses alike. Learn more on WIRED.
Customer Journey
Article
June 16, 2025
As marketers move away from the traditional marketing funnel, they need to understand the influence that each touchpoint exerts on consumer demand and outcomes.
Video
June 28, 2023
What’s Possible? GenAI and Customer Service
Matthew Kropp looks at the way customer interactions with brands will be transformed by a new breed of conversational chatbots—offering no wait times, 24/7 access, 100% recall of support information, and cost savings up to 80 percent.
Customer Demand
Article
November 15, 2023
New ventures often fail—but digital capabilities change the odds. By following a business-building playbook based on your company’s strategic assets, you can accelerate growth dramatically.
Article
November 21, 2023
It is not. You just need to know where to look for it—where to find resilient consumers who are confident about spending and saving.
Customer Data in Emerging Markets
Video
April 13, 2021
Four Myths and Misunderstandings about Doing Business in Africa
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Focus
January 31, 2021
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
Customer Data in Global Markets
Video
January 26, 2023
BCG managing director and partner
Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Video
March 7, 2022
Searching for Patterns in a World of Consumer Diversity
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.
China consumer Market Quarterly Watch
Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.
Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.
Explore more
Capability
Marketing and Sales
Capability