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Nossas últimas novidades sobre marketing e vendas

As funções de marketing e vendas enfrentam desafios e oportunidades essenciais, com experiências personalizadas do cliente tornando-se a regra. Saiba mais sobre a liderança de ideias do BCG sobre marketing e vendas para entender o que o futuro do marketing digital significa para a sua empresa.


Ideias em destaque

How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers

By taking a data-driven approach, smart marketers can achieve a whole new level of growth, increasing revenue by 10% or more. BCG helps leading marketers to grow by deploying the right data and cutting-edge tools. Notable success stories include Diageo, L’Oreal, and Starbucks. Learn what success looks like for them—and what it might mean for you.

The Digital Marketing Revolution

Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.

A Game-Changing Platform for Marketing Decision Making

Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.

Marketing & Sales in Brazil

A Jornada Rumo à Maturidade Digital no Brasil

A Jornada Rumo à Maturidade Digital no Brasil

Apesar de as empresas adotarem um discurso digital, poucas estão realmente explorando o potencial de uso de dados e analytics em marketing para a transformação da jornada dos clientes e personalização de ofertas e sua ativação.

Building Blocks of Personalization - Marketing & Sales

The Building Blocks of Personalization

Consumers expect an exceptional multichannel experience in exchange for their personal information. Decluttering the technology stack can help marketing organizations deliver.

Mastering the Art of Personalization

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.

Profiting from Personalization

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.

Building a Better B2B Demand Center

Building a Better B2B Demand Center

Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.

Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The Digital Go-to-Market Transformation in B2B and B2C Companies

Empresas B2C e A Transformação Go-to-Market Digital

Empresas B2C e A Transformação Go-to-Market Digital

Empresas B2B e a Transformação Go-to-Market Digital

More Thought Leadership on Marketing & Sales

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