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Our Latest Thinking in Marketing & Sales

Marketing and sales functions face critical challenges and opportunities, with personalized customer experiences becoming the norm. Explore BCG’s latest marketing and sales thought leadership to learn what the future of digital marketing means for your business.


Featured Insights

A Game-Changing Platform for Marketing Decision Making

Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.

Marketing and Sales in China

中国消费趋势报告——三大新兴力量引领消费新经济

尽管经济增长有所放缓,但中国消费市场的增长速度仍有望保持世界领先水平,到2020年私人消费将达到6.5万亿美元。与此同时,包括上层中产及富裕阶层消费者、新世代消费者以及网络购物在内的三股新力量将推动中国消费经济的转型。

中国消费力持续坚挺 增速稳中有降

BCG最新调查研究发现,中国消费者信心依然强劲,上层中产阶层及富裕家庭、年轻消费者和高薪服务业人士成为其中的主导力量。中国消费者仍想继续升级消费,因此对于商家而言仍有大量机会满足这些新兴需求。

中国消费市场双重奏

尽管中国经济增速有所放缓,但中国消费者的整体信心依旧保持谨慎乐观:谨慎的是低端消费市场,而乐观的则是蓬勃的高端市场。换言之,中国已成为一个“双速并行”的消费市场。

乐观与理智并存的中国消费者

随着经济形势趋稳,中国消费者更加乐观,其安全感和消费意愿均有所上升。小城市中产阶级及富裕消费者是推动中国消费者信心增长的主导力量。小城市中产阶级及富裕消费者的重要性不容小觑,但他们正以更加谨慎的态度来管理支出。

Building a Better B2B Demand Center

Building a Better B2B Demand Center

Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.

Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The Digital Go-to-Market Transformation in B2B and B2C Companies

B2C 和数字化市场进入转型

B2C 和数字化市场进入转型

B2B 和数字化市场进入转型

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