Peter Burggraaff is a core member of the Consumer and the Technology Advantage practices. He leads BCG's technology in retail topic globally and is an expert in omnichannel and digital retail.

In his work, Peter has focused on improving technology and operational platforms to help his clients achieve their business goals. His recent client work includes developing IT strategies, establishing digital innovation capabilities, and setting up major digital and ERP transformation programs. He is also product manager for BCG's Omnichannel Shop Experience Audit.

Peter works with BCG’s retail clients globally on topics such as strategic technology (including system modernization) and digital (including digital-in-store or e-commerce) issues by emphasizing digital innovation management and implementation—or improvement—of agile working practices. He also supports clients across industries with sourcing of IT services, including adoption of cloud computing.

Prior to joining BCG, Peter spent more than 10 years in different consulting and senior management positions in Europe and Asia-Pacific, working as CIO of a retailer, partner of a digital agency, and with IT service providers for retail, and consumer goods companies. Peter is an expert sailor and represented the Netherlands in the 1992 Olympics.


  • MSc, medical biology, University of Utrecht
  • MSc, general management, Nyenrode Business School


  • Runner-up, New Zealand CIO of the Year, 2006
  • Representing The Netherlands at the 1992 Barcelona Olympic Games