Consumer Packaged Goods

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.

Sustainability in the Consumer Products Industry

For Danone, Doing Good Is Good Business

Danone's Isabelle Grosmaitre on the food revolution and the crucial role of business in society and social transformation.

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

The Untapped Climate Opportunity in Alternative Proteins

Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.

For Consumer Companies, It Will Take Collective Action to Fight Deforestation

Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.

Consumer Pricing

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

For CPG Companies, Necessity Is the Mother of Reinvention

Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.

A Pricing Playbook for CPG Companies Amid Inflationary Pressure

Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.

Creating Value and Growth

The Pandemic Was a Game-Changer for CPG in 2020. Who Won, and What’s Next?

To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

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Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

The So What from BCG: How Can My Shopping Save The Planet?

Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.

Winning in Digital

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Bionic Supply Chains Power a New Operating Model

They improve the speed and quality of decisions as well as resilience and performance.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Transforming Operations

How CPG Companies Can Conquer the E-Commerce Supply Chain

The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations. 

If Disruption Is the New Normal, Operational Resilience Is the New Necessity

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where do you stand?

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.