The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.
Much more must be done to protect these essential and highly vulnerable businesses if we are to prevent extensive economic and social fallout.
In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate but also transformational.
How does a nation reopen the economy while balancing the health of its citizens? As COVID recovery develops, companies need the ability to sense micro-market changes in consumer behavior.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.
Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
COVID-19 and the New Leadership Agenda
The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
The test-and-learn practices of software development, which help reduce complexity and bureaucracy, travel well across industries.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
COVID-19 has exposed the high cost of inflexible CPG supply chains. Companies must act now to ensure adequate supplies and plan for greater resilience in future.
As demand for fresher products puts pressure on both grocery retailers and their CPG suppliers, improved collaboration can unlock improvements for all involved.
Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
