Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
The COVID-19 pandemic stress-tested most supply chains, and also showed the resilience of the food industry. With this benchmarking survey, The Food Industry Association & BCG ask how industry players feel about the future.
The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.
In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate but also transformational.
To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.
Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
They improve the speed and quality of decisions as well as resilience and performance.
The test-and-learn practices of software development, which help reduce complexity and bureaucracy, travel well across industries.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
COVID-19 has exposed the high cost of inflexible CPG supply chains. Companies must act now to ensure adequate supplies and plan for greater resilience in future.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
