Unsere jüngsten Studien zur Konsumgüterindustrie

Der Erfolg von digitalen Angreifern und neuen Geschäftsmodellen hat die Konsumgüterindustrie grundlegend verändert. Nutzen Sie die wegweisenden Konsumgüter-Analysen von BCG, um die nächsten Schritte Ihres Unternehmens zu planen.

Featured Insights

Managing Through COVID-19

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Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate but also transformational.

Value Creation and Growth

Erin Russell on Allergan’s Standalone Startup

Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.

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COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Winning in Digital

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Consumer Products in Germany

Consumer Packaged Goods

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Pure Growth from Natural Products

As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

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Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Supply Chain and IT

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