Der Erfolg von digitalen Angreifern und neuen Geschäftsmodellen hat die Konsumgüterindustrie grundlegend verändert. Nutzen Sie die wegweisenden Konsumgüter-Analysen von BCG, um die nächsten Schritte Ihres Unternehmens zu planen.
To survive the crisis, brands need to shore up their supply chain, adjust to shifting sales channels and reset existing promotional calendars.
Market conditions are favorable for M&A. Expect a lot of deals, and expect most to destroy value—until companies learn how to turn the tide and create value.
Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
COVID-19 and the New Leadership Agenda
The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
The test-and-learn practices of software development, which help reduce complexity and bureaucracy, travel well across industries.
Improving demand forecasting, deploying the right inventory, and optimizing costs require game-changing approaches—the kind that only digital can deliver.
Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
Frenzied buying has mainly ended, but alcohol sales have begun to creep upward.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
Consumers are willing to spend more on packaging that would have a less negative impact on the environment.
Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
COVID-19 has exposed the high cost of inflexible CPG supply chains. Companies must act now to ensure adequate supplies and plan for greater resilience in future.
There’s no bigger uncertainly or likely risk facing consumer goods companies’ supply chains than trade policies, explains BCG’s Jeff Gell in his blog.
As demand for fresher products puts pressure on both grocery retailers and their CPG suppliers, improved collaboration can unlock improvements for all involved.
Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
