Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.
The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.
Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Our latest edition explores artificial intelligence, identifying key trends and implications for leaders looking to harness its power in their organizations.
To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.
Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
They improve the speed and quality of decisions as well as resilience and performance.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations.
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
COVID-19 has exposed the high cost of inflexible CPG supply chains. Companies must act now to ensure adequate supplies and plan for greater resilience in future.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
