Our Latest Thinking on Customer Insights

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business.

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Consumer Insights in China

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2021 Digital Marketing Insight Report

BCG and Alimama's collaboration has produced DEEPLINK, a new marketing indicator management system covering all components of the pre- and post-sales funnels, based on a data operations middle platform.

Customer Insight Capabilities

How to Meet Customers’ Needs in Uncertain Times

How to Meet Customers’ Needs in Uncertain Times

Customers’ needs and preferences are changing at lightning speed. Simply tracking sales trends is no longer sufficient to serve customers and stay competitive. Businesses need real-time insights into the nuances of customer behavior.

Consumer Sentiment

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Priorities for the C-Suite in 2022

CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.

Demand-Centric Growth

Emerging Market Consumer Hot Spots

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