Наши последние наработки в сфере рынка потребительских товаров

Появление новых цифровых игроков и бизнес-моделей уже трансформирует сферу потребительских товаров. Ознакомьтесь с нашими последними наработками по потребительским товарам, чтобы запланировать следующий этап развития вашей компании.

Featured Insights

Managing Through COVID-19


Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate but also transformational.

Value Creation and Growth

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.


COVID-19 и новый вектор развития для корпоративных лидеров

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Winning in Digital

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Consumer Packaged Goods


Pure Growth from Natural Products

As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.


Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Supply Chain and IT

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Потребительские товары