Consumer Products in China

2022年奢侈品行业展望

近年来，奢侈品行业彰显出卓越的承压与克服危机的能力。但想要实现可持续发展，做有担当的开拓者，行业未来还需把握五大机遇。

新十年，新十行，新生活：中国居民消费趋势报告

本报告覆盖数十个行业的社交媒体大数据，辅以消费行为数据，从宏观环境变化出发，解密中国消费者未来的核心消费主题。

DEEPLINK深链经营孕育品牌发展新商机

BCG再度联合阿里团队，打造深链经营体系（DEEPLINK），促进营销过程的透明化，并细化探索营销活动中人群资产转化和用户路径流转的微妙变化。

宝藏新品牌成长白皮书

追求品质提升、消费细分的新消费时代已经到来，大量的新品牌应运而生。本报告聚焦新品牌成长方法论，帮助新品牌做好心智运营，实现营销增长。

Consumer Packaged Goods

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.

Sustainability in the Consumer Products Industry

For Danone, Doing Good Is Good Business

Danone's Isabelle Grosmaitre on the food revolution and the crucial role of business in society and social transformation.

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

The Untapped Climate Opportunity in Alternative Proteins

Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.

For Consumer Companies, It Will Take Collective Action to Fight Deforestation

Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.

Consumer Pricing

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

For CPG Companies, Necessity Is the Mother of Reinvention

Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.

A Pricing Playbook for CPG Companies Amid Inflationary Pressure

Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.

Creating Value and Growth

The Pandemic Was a Game-Changer for CPG in 2020. Who Won, and What’s Next?

To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

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Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

The So What from BCG: How Can My Shopping Save The Planet?

Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.

Winning in Digital

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Bionic Supply Chains Power a New Operating Model

They improve the speed and quality of decisions as well as resilience and performance.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Transforming Operations

How CPG Companies Can Conquer the E-Commerce Supply Chain

The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations. 

If Disruption Is the New Normal, Operational Resilience Is the New Necessity

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.