
2022年奢侈品行业展望
近年来,奢侈品行业彰显出卓越的承压与克服危机的能力。但想要实现可持续发展,做有担当的开拓者,行业未来还需把握五大机遇。
近年来,奢侈品行业彰显出卓越的承压与克服危机的能力。但想要实现可持续发展,做有担当的开拓者,行业未来还需把握五大机遇。
本报告覆盖数十个行业的社交媒体大数据,辅以消费行为数据,从宏观环境变化出发,解密中国消费者未来的核心消费主题。
BCG再度联合阿里团队,打造深链经营体系(DEEPLINK),促进营销过程的透明化,并细化探索营销活动中人群资产转化和用户路径流转的微妙变化。
追求品质提升、消费细分的新消费时代已经到来,大量的新品牌应运而生。本报告聚焦新品牌成长方法论,帮助新品牌做好心智运营,实现营销增长。
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Danone's Isabelle Grosmaitre on the food revolution and the crucial role of business in society and social transformation.
Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.
Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.
Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.
BCG on Consumer
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The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.
Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.
Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.
To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.
Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
They improve the speed and quality of decisions as well as resilience and performance.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations.
BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.