新十年，新十行，新生活：中国居民消费趋势报告
本报告覆盖数十个行业的社交媒体大数据，辅以消费行为数据，从宏观环境变化出发，解密中国消费者未来的核心消费主题。
本报告覆盖数十个行业的社交媒体大数据，辅以消费行为数据，从宏观环境变化出发，解密中国消费者未来的核心消费主题。
BCG再度联合阿里团队，打造深链经营体系（DEEPLINK），促进营销过程的透明化，并细化探索营销活动中人群资产转化和用户路径流转的微妙变化。
追求品质提升、消费细分的新消费时代已经到来，大量的新品牌应运而生。本报告聚焦新品牌成长方法论，帮助新品牌做好心智运营，实现营销增长。
全球消费市场格局很少像现在这样令人迷惑。这次疫情无疑是一场黑天鹅事件，细致地了解后疫情时期推动购买决策的因素，对最大化目标市场份额至关重要。
Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
Danone 的 Isabelle Grosmaitre 讲述食品业变革以及企业在社会转型中的关键性作用。
The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.
Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Our latest edition explores artificial intelligence, identifying key trends and implications for leaders looking to harness its power in their organizations.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Allergan 的 Erin Russell 借鉴了该公司创办新企业的经验，为如何吸引消费者提供了一些简单的建议：尝试新颖、与众不同的东西。
Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
They improve the speed and quality of decisions as well as resilience and performance.
大型消费品公司一直未能在市场上取胜。Taylor Smith 解释了他们如何运用人工智能和高级分析技术来提高竞争优势。
The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations.
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
新冠疫情暴露了缺乏弹性的包装消费品供应链的高成本问题。公司现在必须采取行动，确保供应充足，并为未来更高的韧性做出规划。
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
