我们对消费品的前沿思考

由于数字新生企业的崛起和新兴商业模式的出现,消费品行业开始在全球范围展开转型。探索 BCG 对消费品的前沿思想洞察,规划企业的下一步行动。

Featured Insights

包装消费品

For Danone, Doing Good Is Good Business

Danone 的 Isabelle Grosmaitre 讲述食品业变革以及企业在社会转型中的关键性作用。

BCG on Consumer LI Showcase

Follow BCG on Consumer on LinkedIn

Companies operating in today's Consumer Products industry must optimize performance, tap into new opportunities and transform to meet customers’ demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.

应对新冠疫情

The Consumer Sentiment Series Rectangle

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

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BCG Executive Perspectives

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.

价值创造与增长

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

制胜数字化

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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

大型消费品公司一直未能在市场上取胜。Taylor Smith 解释了他们如何运用人工智能和高级分析技术来提高竞争优势。

Consumer Products in China

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DEEPLINK深链经营孕育品牌发展新商机

BCG再度联合阿里团队,打造深链经营体系(DEEPLINK),促进营销过程的透明化,并细化探索营销活动中人群资产转化和用户路径流转的微妙变化。

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宝藏新品牌成长白皮书

追求品质提升、消费细分的新消费时代已经到来,大量的新品牌应运而生。本报告聚焦新品牌成长方法论,帮助新品牌做好心智运营,实现营销增长。

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揭秘全球消费者的选择

全球消费市场格局很少像现在这样令人迷惑。这次疫情无疑是一场黑天鹅事件,细致地了解后疫情时期推动购买决策的因素,对最大化目标市场份额至关重要。

供应链与 IT

The Time Is Ripe for Food Tracing

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.

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