我们对消费品的前沿思考

由于数字新生企业的崛起和新兴商业模式的出现,消费品行业开始在全球范围展开转型。探索 BCG 对消费品的前沿思想洞察,规划企业的下一步行动。

Featured Insights

Consumer Products in China

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DEEPLINK深链经营孕育品牌发展新商机

BCG再度联合阿里团队,打造深链经营体系(DEEPLINK),促进营销过程的透明化,并细化探索营销活动中人群资产转化和用户路径流转的微妙变化。

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宝藏新品牌成长白皮书

追求品质提升、消费细分的新消费时代已经到来,大量的新品牌应运而生。本报告聚焦新品牌成长方法论,帮助新品牌做好心智运营,实现营销增长。

Demystifying Global Consumer Choice

揭秘全球消费者的选择

全球消费市场格局很少像现在这样令人迷惑。这次疫情无疑是一场黑天鹅事件,细致地了解后疫情时期推动购买决策的因素,对最大化目标市场份额至关重要。

包装消费品

For Danone, Doing Good Is Good Business

Danone 的 Isabelle Grosmaitre 讲述食品业变革以及企业在社会转型中的关键性作用。

应对新冠疫情

The Consumer Sentiment Series Rectangle

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

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BCG Executive Perspectives

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Our latest edition explores artificial intelligence, identifying key trends and implications for leaders looking to harness its power in their organizations.

价值创造与增长

Erin Russell on Allergan’s Standalone Startup

Allergan 的 Erin Russell 借鉴了该公司创办新企业的经验,为如何吸引消费者提供了一些简单的建议:尝试新颖、与众不同的东西。

制胜数字化

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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

大型消费品公司一直未能在市场上取胜。Taylor Smith 解释了他们如何运用人工智能和高级分析技术来提高竞争优势。

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Chinese Consumers and the Digital Economy

中国拥有世界上最大的零售机会之一。要抓住机会,企业就必须了解驱动中国消费者的数字化和经济趋势。

供应链与 IT

The Time Is Ripe for Food Tracing

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.

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