Pricing is a powerful lever for driving profits, and yet enormous disparities exist across companies when it comes to pricing capabilities. What's clear is that companies that seek new ways to enhance their pricing practices realize greater revenue growth and advantage. It all starts with deep insight and a broad perspective.
Pricing in Today’s Competitive Environment
Explore Pricing Strategy Optimization Through Four Online Courses
Business professionals looking to advance their knowledge of pricing—or earn a specialization certificate in pricing strategy—can complete four online courses developed by BCG in partnership with the University of Virginia Darden School of Business and Coursera.
Pricing War Games: An Interview with Felix SchulerRead the article
Four Steps to Becoming Fluent in the Language of PricingRead the article
Long-Tail Pricing in Business-to-Business MarketsRead the article
Profiting from the Cloud: How to Master Software as a ServiceRead the article
Regaining Pricing Control in a Multichannel World: How Manufacturers Can Rewrite the Rules of the GameRead the article
Pricing Pushback: Thriving in an Era of Heightened Consumer PowerRead the article