Reimagining Go-to-Market Strategies After the Pandemic
Emerging-market companies that sell through retailers must respond to evolving customer needs, navigate a new landscape, and lower their costs.
Die Zunahme der digitalen Verbraucher, geopolitische Veränderungen und die Unsicherheit im internationalen Handel haben die dominierenden Märkte der Weltwirtschaft grundlegend verändert. Lesen Sie BCGs aktuelle Analysen zur Internationalisierung und den wichtigsten Triebfedern der Weltwirtschaft – und lernen Sie unterschiedliche Blickwinkel auf die Entwicklungen in Schwellenländern kennen.
Emerging-market companies that sell through retailers must respond to evolving customer needs, navigate a new landscape, and lower their costs.
COVID-19 is shaping up to be transformative to public health and the economy. On hbr.org, Martin Reeves, chairman of the BCG Henderson Institute, and colleagues explain why resilience continues to be the best answer to uncertainty.
Australia, Japan, and India entered lockdown at different times and under very different circumstances. Here’s how consumers in these countries—and elsewhere—assess their prospects.
The impact of COVID-19 in Africa may be mitigated by the youthful population—but a constrained health system and high incidence of other health conditions will intensify the challenge.
Understand the situation in your industry, consider multiple scenarios, and plot out both immediate actions and longer-term steps to lay the foundation for a strong recovery.
Here’s what’s been happening to automotive supply chains in China—in Hubei province, in particular—and how companies can respond to this and future global challenges.
Plans to tax CO2 emissions that are attributed to imports would hike costs for EU trade partners and redefine competitive advantage in many industries.
Tighter curbs on technology sales to China could reverse the virtuous innovation cycle that has long powered US dominance of the industry globally.
As digital transforms both the how and the what of global trade, companies must understand their own context, marry their digital and global agendas, and help shape policy that is economically sensible and politically robust.
Shifting tariffs grab the headlines, but the rise of Southeast Asia and differences in worker productivity are also altering the cost equation for global manufacturing.
The longer the nation’s many trade disputes drag on, the greater the risk to US farmers that they won’t be able to regain lost share in China and other critical markets.
BCG on International Business and Globalization
Globalization presents unparalleled opportunities for international business, but the threat of disruption looms large.
Global Growth Hot Spots
Multinational companies need a new approach for identifying global growth opportunities in this new phase of globalization. Consider the opportunities within a market, rather than the market’s economy overall.
Explore the global hot spots
Even before the pandemic, the Spanish-speaking countries of South America were engaged in socio-political debates on economic activity. COVID-19 has raised additional fears.
Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.
It has been a tough few years in many parts of the continent. That hasn’t made a dent in Africans’ desire to buy new things.
Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.
The New Globalization: A Collection
Globalization is in the midst of a profound change. Companies must dispel the myths of globalization (as we’ve come to know it) and understand the new realities.