
揭秘全球消费者的选择
全球消费市场格局很少像现在这样令人迷惑。这次疫情无疑是一场黑天鹅事件,细致地了解后疫情时期推动购买决策的因素,对最大化目标市场份额至关重要。
全球消费市场格局很少像现在这样令人迷惑。这次疫情无疑是一场黑天鹅事件,细致地了解后疫情时期推动购买决策的因素,对最大化目标市场份额至关重要。
Markets are fragmenting quickly. Scale and pedigree are no longer guarantees of success. To be contenders, global champions must design products differently.
Catalytic specialization areas (CSAs) can jump-start and diversify an economy by tapping into current trends—enabling rapid commercial growth with relatively low investment.
To combat climate change in Africa effectively, investors, governments, and companies must collaboratively develop and finance sustainability-driven ventures that can grow rapidly across the continent’s business ecosystem.
Higher pay is the top motive for relocating. But understanding other drivers of choice can help tech hubs and employers boost their appeal to global digital talent.
Globalization presents unparalleled opportunities for international business. Join our LinkedIn community of international business leaders in conversations about how to successfully navigate the dynamic global environment.
BCG’s Nikolaus Lang describes three overarching shifts in global trade—what’s driving them and what their impact will be—as we look ahead to a complex 2023.
With the global economy in flux, companies must rethink their ways of doing business in China if they hope to keep current with the world’s largest contributor to GDP growth.
The sales model, retail infrastructure, and aftersales business are all under pressure. But by acting in five key areas, auto distributors and importers can address challenges and seize new opportunities.
Sending and receiving goods across borders is becoming so complex—and the penalties for missteps so steep—that risk management in trade increasingly demands attention from the C-suite.
Due to shortages of critical materials and vulnerable supply chains, production of lithium-ion batteries could fall far short of demand. Coordinated action is needed to boost supply in a sustainable way and keep the transition to renewable energy on course.
BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Our detailed survey of Indian consumers investigates the country’s explosive growth in online shopping—with extensive implications for businesses, platforms, and channels.
Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.