Choose your location to get a site experience tailored for you.

Remember my region and language settings

Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

View All Experts
  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation
  • Leads BCG’s global work in rail
  • Travel and tourism
  • Consumer and retail
  • Luxury

Local Experts

  • Leads BCG's Transformation practice and BCG TURN in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
Rob Docters

Principal

New York

  • Pricing, including: strategy, segmentation, new product pricing
  • Price structures and product/platform evolution
  • Customer retention, rapid price adjustments
  • Information industry, publishing and online

Featured Experts

  • Leads BCG Pricing in North America
  • Pricing and promotion
  • Category strategy and management
  • Portfolio design
  • Leads BCG Pricing in Europe, Middle East and Africa
  • Travel and tourism
  • Strategic planning
  • Pricing and revenue management
  • Leads BCG Pricing in Asia-Pacific
  • Pricing and revenue management
  • Sales incentive redesign
  • Net revenue transformation
Pricing

SUBSCRIBE