L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.
BCG’s Programming at Cannes
At Cannes Lions 2025, BCG will host an intimate, confidential space for CMOs—a place to breathe, create, and gather. This space allows marketing leaders to step away from the noise, redefine the
CMO agenda, and share candid insights.
Bringing Our Expertise to Cannes
Our BCG delegation will bring to the festival deep expertise, knowledge, and experience across sectors:
Our work with clients across
marketing and sales helps businesses understand what future consumers look like, what drives them, and how to connect to them—staying competitive while winning hearts and minds in a fast-changing, socially conscious world.
We partner with businesses as they enhance their consumer experience through customized
generative AI (GenAI) solutions, working with them to understand the role that tech and GenAI can play, develop the right skillsets, and scale their new solutions to maximize impact.
Our
consumer products consultants help clients build brands for the long term while driving short-term growth. A key focus is the development of digital capabilities—including advanced data collection and analysis, AI, digital supply chains, and other enhancements—that harness the ingenuity and innovation needed to meet consumers’ changing demands.
We collaborate with
technology, media, and telecommunications companies to pioneer new business models, develop pricing and customer-acquisition strategies, leverage AI and advanced analytics, and seize new opportunities—helping them to think boldly, respond quickly, and improve continuously.
Our Client Impact in Marketing & Sales
Our marketing and sales consultants help clients identify and capture the next wave of growth to stay ahead of the competition.
Video
September 18, 2024
Video
July 28, 2021
Making the Most of Consumer Data at Nestle
The food and beverage giant partnered with BCG to identify impact, drive value, and make better decisions across its brands in France.
Video
July 14, 2020
How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers
We’ve helped clients drive revenue increases and cut marketing costs by optimizing their marketing-function excellence. Learn more about the impact of our work with Diageo, L’Oréal, and Starbucks.
Meet Our 2025 Delegation
Additional Delegates
Our Latest Thinking
Article
May 9, 2025
Retailers need to navigate specific market realities and challenges to scale a retail media business and capitalize on retail media’s 25% growth in many non-US markets.
Article
January 17, 2025
Marketers must plan their media buys based on what truly drives influence, and they must lean into AI to power execution.
Article
June 12, 2024
According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.
Article
December 13, 2024
Here’s how to cut through the noise to create a marketer-AI flywheel—a self-reinforcing loop that will revolutionize your marketing and supercharge ROI.
Article
December 12, 2024
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.
Article
June 21, 2024
As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will transform how creative teams work.
Article
April 21, 2025
Influencer marketing is evolving fast. Precision campaigns that target emotionally connected consumers drive stronger impact and ROI through focused data, smarter strategy, and local activation.
Cannes Frequently Asked Questions
When is Cannes Lions 2025?
Cannes Lions International Festival of Creativity will take place from June 16 through June 20, 2025.
Where is Cannes Lions located?
Cannes Lions will be held in the Palais des Festivals in Cannes, France.
Who will be speaking at Cannes Lions 2025?
Who will speak at Cannes Lions 2025? Among the many exciting speakers at Cannes Lions 2025 will be Tor Myhren, Bonnie Wan, John M. Chu, Neal Mohan, Bowen Yang, David Lubars, Debbi Vandeven, Amelia Dimoldenberg, and Grace Beverley. For the full list of speakers, please
check here.
Who's sponsoring Cannes Lions 2025?
BCG is proud to be one of Cannes Lions 2025’s sponsors. For the full list of sponsors, please
check here.
What is the event schedule for Cannes Lions 2025?
The event schedule for Cannes Lions 2025 covers five days, from check-in beginning at 9 am on Monday, June 16, till the closing party on the evening of Friday, June 20.
