Robert Archacki rejoined Boston Consulting Group in 2015. Rob is a core member of the firm's Marketing, Sales & Pricing Practice, and he also brings in-depth industry experience in the Technology, Media & Telecommunications (TMT), Travel & Leisure, and Consumer practices. He is a topic expert in e-commerce, web optimization, and precision digital marketing.

Rob’s consulting experience has centered on marketing effectiveness and digital strategy, including growth strategy, digital transformation, digital globalization, digital marketing, digital/social operations scaling, and online customer analytics. He has over 25 years of management experience, including roles in general management/operations, consulting, and agency leadership.

Before rejoining BCG full-time in 2015, Rob's prior roles included chief strategy officer at The Dialog Group, senior advisor to BCG's TMT practice, vice president/client partner at Razorfish, and executive director at Dell.