To meet the changing demands of consumers, production, and supply networks, fashion retailers need to rethink their strategy and optimize operations. Our fashion consulting team lives and breathes fashion, bringing decades of experience with major-brand clients.
Fashion consumers have responded to the pandemic by shifting to value, buying online, and breaking longtime loyalties to try new brands that meet new priorities. We help you respond to this consumer-driven environment, finding bold ways to reduce cost so you can invest in essential digital capabilities.
Taking a broad view of your core business and supply chain, we partner with you to identify the right use cases, first proving the benefits before transforming a specific customer experience or operational process—covering brand, product, pricing, store concept, and store execution.
大規模小売業界の多くの企業と同様、ファッション企業は足元の金利税引前利益を上げなければなりません。その上で、エンドツーエンドの積極的なコストマネジメントに注力することで将来に備える必要があります。たとえば、売上原価に関するプログラムの追求、本社機能の規模適正化、アジャイル（敏捷）性の高い販売チームの構築、サプライヤーのリスク・シェアリングの強化などが含まれます。これらの取り組みは、生産のデジタル化、流通地域の再設定、デジタル消費者向けの新たな経路の構築など、競争力の維持に必要な投資に資金を供給するうえで非常に重要です。成功するために、私たちは、デジタルチャネル全体にわたる顧客体験の変革や強化を推進するテクノロジー人材をクライアントが惹きつけられるよう支援します。
ファッション業界のほとんどの企業は今なお、中核プロセスのデジタル化に追い付こうとしているところです。テクノロジー・ソリューションの選択は重要ですが、仕事をこうしたソリューションに適合させる必要のある従業員に対する注意も同様にきわめて重要です。このバランスの取れたアプローチによって新たなテクノロジーと人間の創造性が結び付き、自社の人材がファッションのイノベーションを継続的に推進できるようになります。
クライアントが次なるトレンドをとらえた感動的なデザインを創造しつつ、迅速性と効率性の高いオペレーションを実現できるよう支援するために、BCGのチームは先手を打っています。BCGのアプローチをクライアントのビジネスに合わせてカスタマイズし、BCGのデジタル/テクノロジー専門組織であるBCG GammaとBCG Platinionと協働することで、私たちは企業の以下のようなバックオフィス部門および営業部門の両方におけるプロセスを選択的に最適化します。
BCG’s fashion consulting teams have conducted more than 850 projects globally in the past five years in the fashion industry and luxury market. Some examples of our client work with fashion retailers include the following.
Turning Around a Global Jewelry Giant
BCG worked shoulder-to-shoulder with leading jewelry company Pandora to launch a transformation program that reignited passion for the brand and helped Pandora get closer than ever to its customers.
An Analytics and Demand Prediction Journey for a Global Fashion Retailer. Together with our client, we created a custom data and digital platform to align purchasing and allocation with demand, optimize stock, and equip store associates with customer analytics and tools. Delivering double-digit profit uplift, the hub optimized inventory across more than 3,000 stores; forecast sales patterns and prices for over 10,000 products; and sent more than 500,000 automated personalized emails. The project scaled from less than 5% of the global business to more than 70% in nine months.
Overhauled the Sustainability Strategy for a High-profile Luxury Brand. We used BCG’s proprietary benchmark methodology to reveal key environmental and social impact levers and areas for differentiation. Employing those insights, we crafted a strategy and end-to-end roadmap for execution within the organization and supply chain, including target setting, cost estimates, and corporate governance.
Transforming Product Creation E2E for a Major Global Fashion Brand. We began by defining a target digital operating model and implementing agile to reduce the complexity of collaboration. To enable 3D creation from design to factory to sell in, we leveraged our digital partners and Asian supplier network to create a state-of-the-art ecosystem that achieved massive operational acceleration: a reduction of up to 40% in time to market, a reduction of up to 70% in sampling cost, and the potential for a reduction of up to 20% in workload.
Turbocharged by BCG X's technology asset Alloc AI, Smart Allocation offers an integrated transformation experience. Leveraging BCG’s deep expertise and transformation capabilities, Smart Allocation optimizes marketing and commercial budget allocation across salesforce and direct-to-consumer touchpoints.
Fashion for Good
The global initiative that is here to make all fashion good. It's global platform for innovation, made possible through collaboration and community.
Sustainable Apparel Coalition
An industry-wide group working to reduce the environmental and social impacts of products around the world.
Highsnobiety
Focuses intently on culture, its role in shaping the future of luxury, and what brands can do to connect with the new fashion and luxury consumer.
Altagamma
An Italian association that includes many of its country’s most prestigious fashion and luxury brands.
Higg Co
A technology company with a suite of tools—the Higg Index—that enables retailers to improve their sustainability performance.
Council of Fashion Designers of America
A not-for-profit trade association devoted to supporting emerging design talent.
Follow BCG on Consumer on LinkedIn
Companies operating in today's Fashion industry must optimize performance, tap into new opportunities and transform to meet consumers demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.
H&Mグループの元チーフ・データ&アナリティクス・オフィサーで、現在BCG GAMMAのディレクター&パートナーのアーティ・ジーハミが、H&Mがどのようにしてわずか3年でデジタル化の出遅れ組からAI業界のリーダーになったのかを説明します。
Demands for more responsible practices can’t be ignored. Yes, Sarah Willersdorf acknowledges, making changes will be costly. Not making changes? Ultimately, even more so.
Highly responsive, data-driven supply chains can give retailers a powerful edge.
Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
Brands and retailers have traditionally relied on rules of thumb for determining their sales programs, but today’s technology offers a better way.
