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Luxury Goods

As stark as the changes have been for retail in the wake of COVID-19, they’re even more pronounced in luxury goods. BCG helps top luxury brand retailers move quickly to reset their presence and invest in digital solutions that sharpen operations and strengthen customer experiences.

BCG’s luxury goods consultants help clients to rightsize spending and prioritize digital and personalization efforts in both the front and back of the house—while still investing in long-term brand equity. Our work gives design-led luxury brands the ability to create the highest quality product, partner smarter in supply and distribution, digitally transform their businesses, and supercharge a new level of personalization across merchandising, marketing, and clienteling—in-store and beyond.

Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.

The So What Podcast: The Luxury Metaverse

Lil Miquela, a 19-year-old TikTok influencer with more than 3 million followers, has promoted Calvin Klein, Prada, and other top fashion brands. She also happens to be an avatar, an online robot created by a startup with venture funding. In this episode of The So What from BCG, Sarah Willersdorf, BCG’s global head of luxury, explores the somewhat wacky but very real intersection of fashion and the metaverse, explaining what the virtual world holds in store for consumers and brands.

Listen on Apple Podcasts | Listen on Spotify

How We Help Luxury Goods Clients

As the light begins to appear at the end of the pandemic tunnel, luxury brands need to rethink what, when, and how they sell, recalibrating operations to meet a changed sales picture. The tradeoffs are not easy: luxury companies must emphasize efficiency and adapt to new sourcing and distribution constraints while making rapid investments in digital capabilities.

Our two-pronged approach—reset and invest—addresses both sides of this new reality.


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Meet Our Luxury Goods Consultants

BCG’s luxury goods consultants and industry experts become your partners in setting new standards for operational excellence and marketing and creating unique experiences in luxury goods. Many of our luxury managing directors and partners have decades of experience working with fashion and luxury brands.

Our Client Work in the Luxury Market

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Companies operating in today's Luxury industry must optimize performance, tap into new opportunities and transform to meet consumers demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.

Learn More About Luxury Goods and the Luxury Market

The World of Luxury Shopping Will Soon Look Very Different

Facing a glut of brick-and-mortar stores in many cities, leading brands are easing up on new locations. While still keeping multiple stores in traditional luxury shopping hubs, they may opt to increase e-commerce sales elsewhere.

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