Airline Industry

Coping with the demand shock in the wake of COVID-19 has posed one of the greatest challenges in the airline industry’s history. Our airline clients are asking: how do we ensure survival in the face of a global pandemic? And how can we prepare to ramp up and create value in the new reality? The eventual winners will make bold moves now—with only a small window of opportunity to act.

For many airlines, this will require a clean-sheet redesign of strategy, networks, and operations. Companies have an opportunity to rethink their networks, schedules, staffing, organizational design, digital setup, revenue management, and much more. Whether applied company-wide or to specific divisions, this approach can unlock meaningful value and deliver transformative change.

BCGは、世界の最大手航空会社10社中7社、最大手LCC（格安航空会社）20社中6社の他、空港、OEM、貨物航空会社、航空エコシステムに属するその他の主要企業を支援しています。BCGの航空業界のコンサルティングチームは、航空業界のあらゆる領域における専門知識を組み合わせて支援します。たとえば、戦略、ネットワーク・プランニング、航空事業のオペレーション、プライシング&レベニューマネジメント、営業・流通、パーソナライゼーション、航空業界ロイヤルティ、MRO（整備・補修・オーバーホール)、人材・組織、デジタル・旅行業界テクノロジー、サステナビリティなどが含まれます。私たちはそれぞれの航空会社を包括的にとらえて、機能横断型チームで取り組むことにより、あらゆる活動が連動して企業全体に効果をもたらすようにします。

BCGの支援は、画期的なインパクトを実現しています。ある航空会社のクライアントにおけるトランスフォーメーションは、「この国の歴史上、最大のターンアラウンド」と言われています。別のクライアントは、世界で最も遅延が少ない航空会社になりました。さらに、定時出発で3ポイントの改善を達成した航空会社もあります。

BCG’s Airline Industry Tools, Centers, and Solutions

Our work is always 100% customized to a client’s unique needs, and BCG’s airline consulting teams have a strong suite of proprietary tools to support our analysis and strategic approach.

• BCG created advanced revenue management solutions to overcome to challenges posed by Covid-19. The first, Machine Learing2 demand forecast, with more than 90% forecast accuracy, significantly improves pricing effectiveness and revenues. The second, an AI-driven bionic elasticity model, builds reliable demand curves that inform customers’ willingness to pay and optimal positioning for every pricing decision.
• BCG’s zero-based scaling tool uses proprietary BCG data and public sources to forecast market demand, predict airline industry trends, calculate profitability per route, and optimize for overall network profitability. The tool enables airlines to address network design at a time when historical models are unreliable for making the right big decisions on short notice.
• BCG and KLM, as part of BCG’s digital operations and transformation center, developed a state-of-the-art solution using artificial intelligence, machine learning, and advanced optimization to support global leaders in airline operations. This cooperation marks the first time a leading aviation company has joined forces with a top-tier consultancy to bring to market a new service.
• BCG cofounded Journera, in partnership with Jeff Katz, the founding CEO of Orbitz Worldwide. This industry-wide platform provides secure, real-time data exchange to help companies create more-seamless travel journeys.
• BCG’s pricing and revenue management competence center offers a suite of solutions to drive strategy, advance methodology, sharpen tools, and build a stronger, more capable organization.