Person in a red shirt holding a blue cellphone and yellow card

マーケティング ・ セールス

優れたマーケティング・営業組織は、顧客を中心に据え、アナリティクス、アジャイルなプロセス、実験からの学びを重視するカルチャーを活用して、よりパーソナライズされた体験を提供しています。多くの企業にとって、その実現には変革が求められます。BCGはその変革に伴走し支援します。

Companies that win don’t just talk about customer experience—they sell and market in a way that’s both convenient and relevant to customers. Traditional approaches don’t foster this seamless simplicity. What’s needed is a new paradigm: an integrated unification of marketing and sales. We help companies develop the underlying human and technical capabilities that enable a more agile, data-driven marketing and sales organization.

 

How We Help Marketing and Sales Organizations

  • The reality for CMOs in today’s world is one of constant change, uncertainty, and innovation. All of this brings opportunity. We help CMOs rethink their business in a meaningful way that drives sustainable growth.
  • New digital channels have precipitated dramatic changes in consumer behaviors and expectations. Through a digital transformation of their marketing functions, we help businesses anticipate consumer needs and respond better.
  • Our unmatched personalization program creates a self-reinforcing cycle of truly 1:1 customer experiences and deepening brand engagement, delivering value for both customers and the business. By reshaping the way companies operate, our marketing and sales consulting experts help enable unprecedented cross-organizational collaboration.
  • Marketing organizations are expected to respond quickly to changing conditions, and the job of marketers has grown more complex. We help organizations invest in marketing functions with a mindset of rapid, continuous improvement to stay ahead of the competition.
  • Balancing go-to-market innovations with traditional sales-force levers is key to getting digital sales right. We help clients improve the effectiveness of their marketing and sales strategy by adopting new trends in data-driven selling, digitization, and selling models.
  • Now more than ever, customers are living, playing, working, shopping, and buying online. We bring together marketing and sales strategy, design and architecture, data and personalization, and execution to deliver excellence—and value—in e-commerce.
  • Customers are rapidly shifting how they learn about—and buy—products and offerings. We help transform companies’ GTM approach by integrating the tools and data and analytics that direct sales activity into their marketing and sales strategy.
  • Centralizing operations teams from marketing, sales, and customer success has emerged as a high-impact way to accelerate revenue growth and go-to-market (GTM) operations efficiency. Our marketing and sales consultants help clients organize their GTM operations in a meaningful way.

Our Marketing and Sales Solutions

A key challenge in marketing and sales is navigating an ever-increasing array of choices. To help clients focus their efforts, our marketing and sales consultants are supported by unique solutions, methodologies, and expertise.

BCGのマーケティング・セールス関連ソリューション

マーケティング・セールスにおける重要な課題は、選択肢が増え続けるなかでうまく舵取りしていくことです。BCGのマーケティング・セールス領域のコンサルタントは、クライアントが自社の取り組みに集中できるよう、独自のソリューション、手法、専門知識を活用して支援します。

Additionally, our Commercial Accelerator assesses marketing, sales, and pricing in concert to measure the true impact of an initiative and spark more effective investment. A key tool is BCG’s Return on Commercial Investment (RoCI) metric, which aggregates all commercial KPIs to help companies understand where they stand—and what to cut, keep, and prioritize.

Amway Chinaはデジタルの将来に踏み出す

Amway Chinaのイノベーションハブ ジェネラルマネジャーの Ken Li氏が、同社のトランスフォーメーションとビジネスへの目に見える効果について語ります。

マーケティング・セールスに関するBCGの論考など

Explore Our Insights on Marketing and Sales

protected by reCaptcha

Subscribe to our Marketing and Sales E-Alert.

マーケティング ・ セールス

SUBSCRIBE