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Accelerating Go-to-Market Strategies

BCG collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to create an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.

Unleashing the Power of Consumer Insights

BCG conducted an end-to-end customer experience transformation for a leading cinema operator in India. The team leveraged deep consumer insights to reimagine the cinema-going journey for consumers—physically and digitally—and built a Top 5 loyalty program with a first-in-market personalization engine.

Navigating Trade Impact

A global pharmaceutical company serving 100 million patients in more than 130 markets approached BCG for help in strategic planning to address post-Brexit risks and options. Our team helped devise solutions tied to $6 billion in revenues.

Attracting Investment in Rwanda

BCG worked with the government to generate an investment accelerator model that would stimulate the private sector. The effort resulted in ten deals valued at $130 million and created 29,000 jobs.

Navigating a Digital Ecosystem to Unlock Growth

Our work with a footwear maker in India accelerated growth by nearly 10%, increased e-commerce by 400% over three years; boosted sales productivity by nearly 20%, and reduced attrition by 10%.