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テクノロジーを活用して消費財業界の成長を促進する

消費財ブランドにとってデジタルトランスフォーメーションは、かねてより必要な取り組みでしたが、今や喫緊の課題となっています。BCGは、クライアント企業の事業と業界を深く理解するところから始め、クライアントが適切なユースケースを見出してデジタル組織能力を構築し、消費者起点のイノベーションを推進できるよう支援します。

BCG のコンサルティングは、クライアントと協働して、まずデータ収集とアドバンスト・アナリティクス、 AI 、デジタル・サプライチェーンなどの強化施策により、どう価値が創出されるかを定義し、テストし、実証するところから始めます――こうした組織能力を拡大したりオペレーション・モデルに組み込んだりする前にこれを行います。私たちは、取引関連業務を自動化するとともに、クロスファンクショナルチームを編成して、消費者の需要の変化に対応するために必要となる創意工夫やイノベーションを促進します。

 

Meet Us at Consumer Goods Forum 2024

Our team is excited to return to this year’s Consumer Goods Forum in Chicago, June 11 to June 14. We are proud to be part of CGF’s newly established Net Zero Coalition, which unites stakeholders to advance the critical goal of net zero emissions.

BCG is committed to bringing together industry leaders to drive decarbonization and achieve net zero by 2050 through innovative and sustainable practices. Join us at CGF's Innovation Zone to learn more.

Headshot of BCG expert Anastasia Kouvela Managing Director & Partner

The Journey to Net Zero

June 12, 2024, 11:30 am–12:15 pm CDT

Facilitator: BCG's Anastasia Kouvela
Featuring: Antoine De Saint-Affrique (CEO, Danone); Nina Jonsoon (CEO, ICA); Scott Price (Group Chief Executive, DFI Retail Group); Ramon Laguarta (Chairman of the Board of Directors and Chief Executive Officer, PepsiCo); Cécile Beliot-Zind (CEO, Bel Group)

Achieving net zero requires a comprehensive approach that encompasses transitioning to renewable energy sources, improving energy efficiency, implementing carbon capture and storage technologies, and promoting sustainable practices across various sectors such as transportation, agriculture, and industry. It demands collaboration between governments, businesses, and individuals to enact policies, invest in innovation, and adopt sustainable behaviors. As the urgency of addressing climate change becomes increasingly apparent, the pursuit of net zero has emerged as a critical pathway towards building a more resilient and sustainable future for generations to come.

LEARN MORE
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Retailer Roundtable

June 13, 2024, 10:15–11:15 am CDT

Facilitators: BCG's Rich Lesser, and Shalini Unnikrishnan

BCG and CGF will be co-facilitating an exclusive roundtable for Retailers and Distributors to:

1. Exchange views on common challenges for the industry to decarbonize
2. Explore areas of opportunity to accelerate impact
3. Illustrate a vision on foundations for a Retail-specific decarbonization pathway

Participants will have the opportunity to engage in meaningful discussions about navigating industry-specific decarbonization stakes, particularly in the context of an evolving target-setting environment.

*Invite only, contact us for more information*

CONTACT THE TEAM

消費財業界におけるBCGのクライアント支援事例

Distilling Lessons in Digital Sales and Marketing

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.

Revolutionizing the Perfume Industry with AI

Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.

 

Our Solutions for CPG Companies

Growth AI by BCG

This holistic suite of AI offerings is designed to maximize the growth potential of consumer packaged goods companies. It supports data-driven decisions across and within standard commercial functions including pricing and promotion, marketing allocation, product and service innovation, and route-to-consumer sales to improve strategy, planning, and execution.

Smart Allocation by BCG

Turbocharged by BCG X's technology asset Alloc AI, Smart Allocation offers an integrated transformation experience. Leveraging BCG’s deep expertise and transformation capabilities, Smart Allocation optimizes marketing and commercial budget allocation across salesforce and direct-to-consumer touchpoints.

 

Explore Our Insights on the Consumer Products Industry

What Will AI Do for Customer Experience?
Article

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

VIDEO

Asking Hard Questions to Deliver Lasting Cost Results​

BCG’s Mei-Jung Chen illustrates how leaders of consumer electronics companies can ask the right questions to unlock short- and long-term cost benefits.

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