顧客データと顧客アナリティクスへのアプローチ

今日の多くの企業は、データを入手するのが困難な世界で成長ポテンシャルをとらえるには十分な態勢ができていません。私たちは、中国、インド、アフリカ、その他の地域を拠点とする、グローバル市場コンサルタントによる専門の顧客データ・インサイトチームを擁しています。彼らは的を絞ったデータを豊富に発見し、それに基づいてインサイトと戦略的打ち手を抽出し、価値を創出して成果をあげられるようにします。BCG顧客インサイトセンターには、35を超える市場（合わせて40億人を超える人口に相当）における、消費者に関する広範なデータベースがあります。

Customer Data in Emerging Markets

Our Work with Clients on Customer Data in Emerging Markets

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India. The Center for Customer Insight’s extensive micromarket data covering demographic, economic, and point-of-interest data—not easily available—helped a global mobile-device company with its retail footprint strategy.
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China. Our unique consumer research approach and proprietary database helped a fast-food giant assess city potential at a granular level so that it could understand and devise a low-tier market strategy in China.
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Brazil. The Center for Customer Insight’s customer-centric approach helped give an insurance client a new perspective and consumer understanding, driving powerful impact in Brazil. Revenue in life insurance grew by about three times over four years, and the company devised a strategy to climb four positions in Brazil’s ranking of individual life-insurance market share.

Explore Our Insights on Customer Data in Emerging Markets

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Domestic Fast Lanes and Business Globalization
Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

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グローバルビジネス
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Are Consumers in the Gulf States Ready to Go Green?
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
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新興市場に関する論考をさらに見る

新興市場の顧客データ　エキスパート

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Managing Director & Senior Partner; Global Leader, Center for Customer Insight

Lauren Taylor

Managing Director & Senior Partner; Global Leader, Center for Customer Insight
Dallas

Partner and Director

Kanika Sanghi

Partner and Director
Mumbai

Managing Director & Partner

Cinthia Chen

Managing Director & Partner
Hong Kong

Partner & Director, Customer Centricity

Gaby Barrios

Partner & Director, Customer Centricity
Paris

Managing Director & Partner

Prashant Choudhary

Managing Director & Partner
Singapore

Managing Director & Partner

Candice Mascarello

Managing Director & Partner
Rio de Janeiro

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Capability
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