Pricing Overview

Pricing and Revenue Management

By transforming pricing, companies can drive significant value to the bottom line. BCG helps develop the capabilities, processes, and mindset that unlock the power of pricing—in good times and bad.

The power of pricing is immense. It drives growth, sparks differentiation, and strengthens competitive advantage. Or at least, it can do these things—with the right strategy, execution, and enablement.

To unleash the power of pricing, companies need a strong internal capability, one that’s fueled by technology—like advanced analytics—but rooted in people and processes. They need a test-and-learn culture that moves fast from idea to pilot to scale. They need to continually measure, assess, and improve. Because pricing and revenue management is a contact sport. And the most successful players adapt rapidly, and repeatedly, to maximize value for their customers—and themselves.

BCG’s Expertise in Pricing and Revenue Management

Pricing has no textbook solution. Different companies require different strategies and operating models. We bring functional expertise and cutting-edge data science to the key topics in pricing and revenue management.


BCG’s Approach to Pricing and Revenue Management

Companies get the best results when their pricing function collaborates with their marketing and sales functions. At the core of this holistic approach is a deep understanding of the customer. This is why our pricing consultants work closely with BCG experts in customer insights and marketing and sales to ensure cross-functional success.


BCG’s Pricing and Revenue Management Capabilities

To help clients master pricing and revenue management, we combine functional and industry expertise with technology, proprietary resources, new ways of working, and a relentless focus on enablement.

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BCG GAMMA

Without the right data and algorithms, companies can’t truly evolve their pricing methods. BCG GAMMA is an analytics powerhouse with a business backbone. Its world-class data scientists enhance our pricing consulting with deep experience in AI and machine learning.

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Pricing Catalyst

A customizable, easy-to-use software platform, BCG’s Pricing Catalyst performs sophisticated pricing analysis and boils down complex data into actionable insights. It provides transparency into pricing activities and opportunities—helping companies to chart and own their pricing strategies.

  • Pricing Tools. BCG couples advanced pricing tools with our strategic expertise to solve complex pricing challenges. By integrating our powerful B2B and B2C tools into our engagements, we ensure that you receive not just pricing software—but strategic insights.
  • Center for Customer Insights. The Center’s 40-plus specialists combine unique research methods—like purchase pathways and conjoint analysis—with proprietary surveys and databases to help clients better understand their customers and more effectively adjust pricing and revenue management.
  • Pricing Enablement Centers. Pricing isn’t an event—it’s an ongoing process. Our five centers of excellence—in Atlanta, Munich, Paris, San Francisco, and Singapore—host and upskill pricing teams from our clients. By sharing best practices, and through coaching, training, and workshops, we enable clients by empowering them.
  • Digital Pricing. Our pricing consultants help companies apply new lenses—and frameworks—to monetize digital innovation. We help companies align incentives for sales teams, leverage ecosystems, and optimize packaging, so they can capture and accelerate digital value creation.

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顧客の期待が変化し、高まり、進化しており、さらにその速度が加速する、急激な変革期にある今、企業はどのようにすればより多くのヒットを生み、収益性の高い成長を実現することができるのでしょうか。

Explore our Pricing and Revenue Management Insights

How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.

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