ヘルスケア業界

At a major pharma company, topline growth for a previously underperforming product jumped 50% in a year after BCG used CRM, payer data, and other analytics to assess its promotional efforts and improve customer engagement.

We worked with a large health system to transform its technology—and its care. Applying human-centered design and an agile approach put a groundbreaking product into the hands of patients within a year. The new digital front door is now used by over 500,000 patients to find, manage, and pay for care with the click of a button.

A leading medtech company used our Build-Operate-Transfer approach to prepare its sales function for the future and accelerate growth. The effort included launching a 150-person internal sales function to replace third-party manufacturers’ representatives. In less than a year, sales rep productivity doubled while sales costs dropped by 30%.