Automotive Challenge

自動車業界

成功には新たな考え方、新しい製品、新しい働き方が求められます。BCGは、世界の自動車業界で現在のリーダー企業の変革や将来のゲームチェンジャーの組織能力構築を数多く支援してきました。

現在は、自動車業界にとって史上最高のディスラプティブな時代のひとつであり、同時にきわめて刺激的な時代でもあります。EV、自動運転、コネクテッドカー(つながる車)などの自動車イノベーションが、ライドシェアや新しいビジネスモデルとあいまって、自動車業界に影響をおよぼすだけでなく、世界を変えようとしています。

過去100年間にわたり自動車によるモビリティは社会を変革する原動力となってきましたが、自動車関連業界の企業は、さらに先へ進んでいかなければなりません。自動車業界の企業が直面しているもっとも重大な課題には、地球環境の改善、交通事故低減による安全性向上、あらゆる人にとってのモビリティへのアクセス・公平性の向上などがあります。

企業はこれらの課題に取り組み、今、行動を起こす必要があります。効率性と持続可能性を高めるためにオペレーションを変革するとともに、競争や需要の変化に対応するために新たなビジネスモデルを取り入れなければなりません。

BCGは、現在のリーダー企業の変革や将来のゲームチェンジャーの組織能力構築の支援に注力しています。自動車企業の戦略成功のカギは、新たなビジネスモデルや新しい働き方を迅速に拡大展開し、それにより方向転換することで業界を再構想・再形成する能力だと、私たちは考えています――新テクノロジー活用のためのR&D改革であっても、大規模デジタルトランスフォーメーション・プロジェクトの立ち上げであっても、自動運転車やモビリティ・サービスなどの新領域への拡張であっても。

私たちは深い知識・経験と自動車業界エキスパートのグローバル・ネットワークを活用して、クライアント企業が果敢な目標を実現するお手伝いをします。

Our Approach to Working with the Automotive Industry

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BCG is dedicated to helping each of our clients design an automotive strategy that’s built around the ability to reinvent and reshape the industry. We help companies throughout the automotive industry:

  • Reengineer automotive R&D to embrace new technologies 
  • Launch large-scale automotive digital transformation projects 
  • Expand into self-driving cars, mobility services, and other new businesses 

To help our automotive industry clients realize bold ambitions, we draw on a deep well of knowledge and experience and a global team of specialized automotive consultants.

How BCG Works with the Automotive Industry

We help our automotive industry clients analyze how major industry trends affect their business, including:

  • Helping to create a cleaner world 
  • Improving safety by reducing traffic accidents 
  • Making mobility more accessible and more equitable for all 

Our automotive strategy specialists have deep industry experience and use issue-specific diagnostics and benchmarks to help clients strategize and prioritize. Then we help them determine how and when to adopt new approaches and products by partnering with them to turn those ideas into concrete actions.
Our work spans the entire automotive value chain—from corporate strategy and shareholder value creation to functional improvement programs and full-scale organization redesigns.

In addition to our functional work, we’ve built six centers to drive automotive-specific products and innovation:

  • The Center for Climate Change & Electrification is the hub for our work on electric vehicle markets and strategies and our work assessing EVs’ impact on energy, infrastructure, and related industries. We use a comprehensive set of tools to help clients evaluate market opportunities, ROI expectations, and manufacturing requirements as well as to analyze competition and industry regulation.
  • In the Center for Product Creation in Automotive, we help auto companies analyze consumer preferences and behaviors to optimize product offerings and portfolios and maximize growth and returns. We use a comprehensive suite of tools to manage product life cycles and costs. Our platform architecture and technology roadmaps allow us to keep pace with customer demands while maintaining capital efficiency.
  • The Center for Operations in Automotive houses our work with clients that want to fine-tune their automotive manufacturing and supply chain for the future. We guide clients using best-in-class tools such as model factories, mobile labs, technology demonstrations, and advanced analytics to help them develop new products, tools, and partner ecosystems.
  • The Center for Sales & Marketing in Automotive brings BCG best practices in sales and marketing to auto industry clients. We help clients with projects in digital automotive marketing, omnichannel and e-commerce sales, and pricing and incentive management. To accomplish this, our experts work with an arsenal of marketing, sales, and pricing tools and analytics.
  • The Center for Digital in Automotive helps auto companies build digital business strategies, end-to-end digital transformations, and Car 4.0 technologies such as autonomous vehicles and electric vehicles. It’s how we help clients adopt key digital enablers such as data platforms, artificial intelligence, and advanced analytics and new ways of working such as agile and becoming a bionic company. In this work, we partner with DigitalBCG for digital transformations, as well as BCG Platinion, BCG GAMMA, and BCG Digital Ventures.
  • The Center for Mobility Innovation covers the new wave of mobility products and services that are moving beyond the automobile, including intermodal platforms, mobility services, public transportation, logistics services, and smart infrastructure.

自動車・モビリティ領域のエキスパート

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