Most Recent Insights

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2026年6月26日
Rethinking Work Models for a More Flexible Future
Christian Wohlrab of deskbird explains how giving teams greater flexibility, aligning on ways of working, and leveraging workplace technology can boost productivity and satisfaction.
Video
2026年6月26日
AI Doesn’t Come in a Box
Jason Day of Luma AI and Nicole Meissner of BCG X explain why scaling AI requires customized solutions, experimentation, and a clear understanding of what makes a brand unique.
Video
2026年6月26日
How CMOs Can Become Strong CEOs
Said Differently CEO Linda Boff talks with BCG’s Sarah Hofstetter about why CMOs make good CEOs, and the qualities needed for a smooth transition.
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2026年6月26日
A New Marketing Playbook for the AI Era
BCG’s Jessica Apotheker explains how changing consumer research behaviors are increasing the need for marketers to focus on stronger consumer insights, content capabilities, and analytics.
Video
2026年6月26日
Agentic AI Has Already Transformed Retail
The impact is here, but only 45% of retailers are scaling agentic AI. Scott Price of DFI Retail Group and BCG’s Mai-Britt Poulsen discuss.
Video
2026年6月26日
How to Realize AI’s Full Marketing Potential
Chipotle CMO Fernando Machado talks to journalist Manveen Rana about ensuring brand integrity while getting the best from AI.
Video
2026年6月25日
Key Findings from BCG’s 2026 CMO Survey
Fifty percent of CMOs report making AI investment decisions, putting them in the driver’s seat. BCG’s Mark Abraham discusses what marketing leaders are doing differently.
Video
2026年6月25日
CROs Are Making AI Operational
Stephen Frieder of Adobe Enterprise and BCG’s Federico Fabbri discuss how AI is helping companies better serve customers, operate more efficiently, and unlock employee-driven innovation.
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