Featured Insights and Perspectives from BCG

People are optimistic about the country’s affairs and their own circumstances, but cut back on purchases to counter higher prices.

People are optimistic about the country’s affairs and their own circumstances but cut back on purchases to counter higher prices.

People are concerned about politics and the state of the economy, and higher prices tied to lingering inflation affected shopping.

Uncertainty and change has people feeling better about their own circumstances than the country—but good feelings don’t extend to higher spending.

Our mid-2024 survey found that shoppers feel better about their personal circumstances than national issues, but the combination of higher prices and stagnating wages stifled spending.

The pinch of paying more for basics led Swedes to buy fewer non-essentials, shop less often, and hunt for bargains or lower-cost brands.

Tectonic shifts are reshaping the industry, as value migrates from traditional corporate and investment banks to nonbank financial institutions. But taking action on five priorities can position CIBs for long-term competitive advantage.

How can AI glasses help reshape industries, revolutionize how we work, and redefine consumer experiences? We asked BCG’s Kristi Woolsey.