
最強(グレート)を超える戦略――不確実な時代を勝ち抜く9原則
社会的緊張、地政学的変化、テクノロジーの進化があいまって世界のビジネス環境が大きく変容し、予測が難しい時代。こうしたなかで企業が勝ち残っていくためには、従来の「成功の方程式」のさらに先を目指す(=最強(グレート)を超える)必要があります。先進企業の事例研究に基づき、これからのグローバルビジネスに求められる要件について考察します。
社会的緊張、地政学的変化、テクノロジーの進化があいまって世界のビジネス環境が大きく変容し、予測が難しい時代。こうしたなかで企業が勝ち残っていくためには、従来の「成功の方程式」のさらに先を目指す(=最強(グレート)を超える)必要があります。先進企業の事例研究に基づき、これからのグローバルビジネスに求められる要件について考察します。
企業はパンデミックにより露呈した構造的問題に対処するため、グローバル生産・供給ネットワークを再考し、レジリエンスを高める必要があります――たとえ、それがコスト増につながるとしても。
消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。
デジタル・テクノロジーの進化と多極化の進展により世界の経済や市場の様相は著しく変化し、グローバリゼーションの新フェーズが到来しています。市場と機会は今後もグローバルですが、企業にとっての課題ははるかに複雑になり、国・地域ごとに異なる「脱・平均化」したアプローチが求められます。
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Global Growth Hot Spots
Multinational companies need a new approach for identifying global growth opportunities in this new phase of globalization. Consider the opportunities within a market, rather than the market’s economy overall.
Explore the global hot spots
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Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
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