Fintech

Fintechs are continuously pushing the boundaries of innovation and change in financial services. BCG’s fintech consulting experts work directly with these disruptors to develop and execute strategies for achieving long-term success via prudent, profitable growth.

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From the moment fintech arrived on the scene, it has relied on rapid innovation to attract customers and investment dollars. In recent years, the global fintech industry has demonstrated resilience in the face of changing market and regulatory conditions, continuing to experience high growth. But as markets become more informed and faster paced, fintechs must display new levels of organizational and operational maturity.
$1.5T
Projected market for fintechs by 2030
$350B
Value of the embedded finance market by 2030
453
Digital challenger banks worldwide

BCG’s fintech team partners with clients to achieve sustainable and profitable growth in an ever-changing landscape. Our goal is to provide fintech consulting services that prepare our clients to respond to both challenges and opportunities.

Our Approach and Fintech Offerings

As trusted thought partners and advisors to founders and leaders of fintechs around the world, BCG’s fintech consulting services bring unrivalled depth and insight to the complexities of this growing sector. Our broad fintech consulting team is comprised of experienced industry veterans and experts in functional areas—including pricing, marketing, risk management, and operations. We utilize hands-on research to ensure we deliver impact and support our clients in achieving improved—and sustained—performance.

Our fintech consulting offerings include the following:

Pricing Optimization
Pricing discipline has often taken a back seat to sales in the fintech ecosystem, resulting in pricing not being aligned with value delivered. Our work begins with assessing gaps and crafting a strategy, before continuing to execution—all based on a tried-and-tested playbook and a vested stake in the client outcome.
Demand Generation
A fintech’s marketing spending is designed to boost engagement with existing clients and to attract new users. Our goal is to maximize the return on this investment by analyzing the value of each marketing dollar. We conduct granular forensic analyses and work with clients to determine where best to deploy investment. The results are twofold for most fintechs: they spend less for the same outcome and achieve much more for the same level of investment.
Forward-Looking Risk Management
In many ways, fintechs have operated with limited oversight, demanding little in the way of regulatory compliance capabilities. The regulatory axis is tilting, however, and fintechs will need to build a strong regulatory and compliance muscle in order to succeed.

Fintechs with compliance expertise are well-positioned for an era of partnerships with banks—particularly as services like embedded finance solutions, fintech banking, and connected commerce call for increased cooperation. Our Risk and Compliance practice—which includes both former regulators and chief risk officers—supports fintechs to build state-of-the-art regulatory and compliance capabilities with the flexibility to adapt to shifting contexts.
Scale-Enabled Operating Models
Many fintechs have grown so quickly that they haven’t had the bandwidth to adjust their operating model to the scale they need as an institution. Our fintech consultants work with growing clients to establish and refine processes around organization design, talent, and functional capabilities and match them to the company’s expanding needs. This work impacts areas throughout the organization—all with the goal of preparing fintechs to realize the scale that’s inherent in their business.
Cost-Structure Reset
As the fintech industry matures and the focus shifts away from a “growth at all costs” mindset, we work with clients to ensure growth is sustainable and profitable. Our fintech consulting work focuses on a variety of issues, including optimization of both third-party and marketing spending as well as redesigning organizational structure to reduce costs and increase decision-making efficiency.

Our Client Success in Fintech

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A global business identity platform partnered with our fintech consultants to sharpen strategy and drive growth. BCG supported commercial and technical vendor due diligence for capital planning efforts, built a value-based pricing strategy and tool, and developed a go-to-market strategy with segment prioritization, ideal customer profiles (ICPs), and a wave-based execution plan—helping better target fintechs, independent software vendors, and banking clients across the US and UK.
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A Philippines-based financial services and digital payments company partnered with BCG’s fintech consultants to build a digital bank from the ground up. We supported delivery through launch, including the product build, to ensure product-market fit and scalability. In under three years, the bank reached profitability and is on track to achieve a valuation exceeding $2 billion.

Our Tools for Fintech Innovation

Our Insights on the Fintech Ecosystem

Our Fintech Consulting Experts

Managing Director & Senior Partner

Inderpreet Batra

Managing Director & Senior Partner
New York

India Leader, Financial Institutions Practice, and Global Leader, Fintech Practice

Yashraj Erande

India Leader, Financial Institutions Practice, and Global Leader, Fintech Practice
Mumbai - Bandra Kurla Complex

Managing Director & Senior Partner

Deepak Goyal

Managing Director & Senior Partner
New York

India Leader, People Organization Practice

Neetu Chitkara

India Leader, People Organization Practice
Mumbai - Bandra Kurla Complex

Managing Director and Partner, Leader for Payments and Fintech for EMEA and South America

Kunal Jhanji

Managing Director and Partner, Leader for Payments and Fintech for EMEA and South America
London

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