Wendi Backler specializes in innovation analytics, intellectual property (IP), open innovation, and innovation networks at Boston Consulting Group. Wendi helps clients expand their business and fuel growth through innovation and technology. 

Wendi leads BCG’s cutting-edge Center for Growth & Innovation Analytics, which uses state-of-the-art proprietary technologies to help clients spot new growth opportunities, identify partnership and acquisition candidates, and map trends in broader innovation ecosystems. She oversees the Center's team of analysts and the development of its proprietary platforms for data visualization and analysis. 

Wendi has advised more than 300 clients on issues related to growth, innovation, and IP across the health sciences, high-tech, automotive, materials, banking, energy, industrial goods, and consumer goods industries, as well as the public sector. 

Wendi is a cofounder of BCG's Technology Ventures business, which helps clients identify opportunities to commercialize underutilized IP and technology assets outside their core business. Outside of BCG, Wendi has lectured and written on the subject of open innovation and innovation networks.


  • MSc, management, Carleton University
  • BCom, with distinction, University of British Columbia


  • Senate Medal for Outstanding Academic Achievement, Carleton University
  • British Columbia Provincial Scholarship for Highest Academic Honors
  • Royal Legion Top Scholar Award