Most Recent Insights

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Client Impact
Learn how BCG worked with Pandora on a full business turnaround and launch a transformation program, funded by reinvested cost savings, to bring the brand closer than ever to its customers.
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Client Impact
L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.
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Client Impact
See how a century-old family-owned company embeds sustainability, safety, and resilience into its purpose—partnering with BCG Quantis to drive lasting impact.
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Client Impact
Discover how PHOENIX group is using AI to streamline supply chains, cut costs, and free employees to focus where human judgment matters most.
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Client Impact
Discover how BCG helped the state of California lay the groundwork for a future-ready workforce, creating a path toward high-quality, fulfilling jobs.
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Client Impact
Cathay Pacific is revolutionizing its Integrated Operations Centre through an AI-driven decision-support system that leverages data and harnesses the power of AI to drive consistent and integral decision-making on a daily basis, thereby strengthening its resilience and ability to handle disruptions, elevating passenger experience, and saving the airline millions of dollars in disruption and operational costs. 
Video still of BCG X managing director and partner interviewing BMW VP Oliver Ganser
Client Impact
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
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BCG's Impact in Sixty

Our Impact in Sixty series showcases BCG experts from around the world as they share—in 60 seconds—how they are working with clients and partners to tackle global challenges and make a positive impact. Explore the latest episodes below and stay tuned for new impact stories throughout 2025.
Impact in Sixty: Tackling Operational Challenges with AI
Working with BCG, Phoenix built innovative solutions, including the Phoenix GenAI Factory, a digital delivery engine that brings AI ideas to life.
  • Impact in Sixty: Tackling Operational Challenges with AI
    Impact in Sixty: Tackling Operational Challenges with AI
    Impact in Sixty: Tackling Operational Challenges with AI
    Working with BCG, Phoenix built innovative solutions, including the Phoenix GenAI Factory, a digital delivery engine that brings AI ideas to life.
  • Impact in Sixty: Using AI to Deliver Innovative Medicine
    Impact in Sixty: Using AI to Deliver Innovative Medicine
    Impact in Sixty: Using AI to Deliver Innovative Medicine
    Merck worked with BCG to build an AI model called TEDDY, trained on data from 24,000 donors, enabling scientists to gain deeper insights and deliver groundbreaking therapies.
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    Impact in Sixty: Making Room for Deeper Insights and Better Decisions
    Impact in Sixty: Making Room for Deeper Insights and Better Decisions
    Reckitt worked with BCG to implement an AI-based transformation. Time spent on everyday tasks is down by as much as 70%, and the quality of outputs is up.
  • Impact in Sixty: Driving Innovation in Energy Production
    Impact in Sixty: Driving Innovation in Energy Production
    Impact in Sixty: Driving Innovation in Energy Production
    Danish startup Biocirc is building circular energy clusters to meet the decarbonization needs of local communities in Denmark. Now it’s bringing its solutions to the rest of the world.
  • Impact in Sixty: The Building Blocks of Total Transformation
    Impact in Sixty: The Building Blocks of Total Transformation
    Impact in Sixty: The Building Blocks of Total Transformation
    IBM is increasing productivity and fueling growth with AI—eliminating complexity, simplifying processes, and driving automation function by function.
  • Impact in Sixty: From Turnaround to Growth
    Impact in Sixty: From Turnaround to Growth
    Impact in Sixty: From Turnaround to Growth
    With a tripling in sales and an exceptional increase in operating income, the transformation of Turkey’s electronics retailer Teknosa is an exciting success story.
  • Impact in Sixty: Navigating a Changing Information Landscape
    Impact in Sixty: Navigating a Changing Information Landscape
    Impact in Sixty: Navigating a Changing Information Landscape
    Cancer Research UK has long provided critical information about the disease. Now it needed a strategy to manage evolving disruptions, including GenAI and its risk of disinformation.
  • Impact in Sixty: Bringing AI to the Classroom in Rajasthan
    Impact in Sixty: Bringing AI to the Classroom in Rajasthan
    Impact in Sixty: Bringing AI to the Classroom in Rajasthan
    The technology is leveling the playing field, so far helping to pull 400,000 schoolchildren in this Indian state out of learning poverty.
  • Impact in Sixty: Tackling a Comprehensive Sustainability Transformation
    Impact in Sixty: Tackling a Comprehensive Sustainability Transformation
    Impact in Sixty: Tackling a Comprehensive Sustainability Transformation
    European paper producer Burgo has put an ambitious plan in place to build both sustainable growth and value creation, benefitting people, the planet, and the economy.