In Business Standard , BCG’s Nitima Malhotra highlights India’s role in the global leisure travel boom. According to a BCG report , the leisure travel market is projected to triple from $5 trillion today to $15 trillion by 2040, with travelers from emerging markets like India, China, and Vietnam outpacing traditional tourism heavyweights such as the US, the UK, and Germany. “India is poised to become one of the most dynamic leisure travel markets globally,” Malhotra adds, noting that millennials and Gen Z consumers are shaping the next wave of traveler expectations.
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Business Standard