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Get the Adaptive Advantage E-Book

Get the Adaptive Advantage E-Book


We're delighted to offer an eBook collecting the key essays from BCG's series on the growing importance of adaptability as a driver of competitive advantage. Based on ongoing research by BCG's Strategy Institute, it offers insights into how companies can sharpen their edge by accelerating the clock speeds of their strategies to match those of their markets.

It is available via the Kindle Store on

If you already have a Kindle, or a device with a Kindle app, click on a link from this list:

If you're new to the Kindle world, take a moment to review the technical requirements below.

Please e-mail us at for help or with any questions.


To be able to download and read the e-book, you'll need:

1. An account with

2. A Kindle-compatible device:

* Amazon Kindle

* iPad

* iPhone

* Android device

* Windows PC

* Mac PC

* Windows Phone 7 device

* Certain BlackBerry devices

3. For devices not manufactured by Amazon, a Kindle "app" installed on your device and linked to your Amazon account. The appropriate apps can be found here.

Get the Adaptive Advantage E-Book