This article was first published in Brand Equity and is available via subscription.
BCG's Parul Bajaj on why “bionic marketing” is not just a trend, but a necessity for brands striving for meaningful, measurable growth in the complex landscape that India is. We have moved far beyond one-size-fits-all playbooks - today’s winners balance human creativity with data and precision. From debunking vanity metrics to mastering the shift from SEO to AI-led discovery, she provides a strategic roadmap for brands to navigate complexity and leapfrog into high-precision, incremental growth.