To win in this environment, brands must be discoverable, desirable, and trusted across the touchpoints that matter to consumers.
Education
- MBA, Massachusetts Institute of Technology, Sloan School of Management
- BA, Wellesley College
Aileen Hagerman is a core member of Boston Consulting Group's Marketing, Sales & Pricing and Consumer practices, as well as BCG X. She is an expert in AI and data-driven marketing transformations for consumer clients.
Aileen joined BCG in 2017 following her experience in digital marketing at Google, digital marketing agencies, and eCommerce startups. At BCG, she has worked extensively with consumer clients to set up and execute GenAI and digital marketing transformations, including GenAI in content and digital media.