Europeans are feeling gloomy, according to a survey of 16,000 consumers in nine countries. More than half, 54%, are pessimistic about the economy of their home country, a 7 percentage point increase since July 2024.
Education
- MA, Natural Sciences, University of Cambridge
Ben Wade leads Boston Consulting Group's consumer business in the London, Amsterdam, Brussels system. He rejoined BCG in May 2023 after spending two years at Reckitt as Chief Strategy Officer.
Ben focuses on work in consumer products, across multiple categories including food and beverages (alcoholic and non-alcoholic). He also has experience beyond consumer products, including in retail and travel and tourism. He works across multiple functional topics, including strategy, marketing, commercial, customer insight and segmentation, cost transformation, operating model and organization design, and large-scale change.
