Five winning traits set successful emerging market companies apart from their rivals. MNCs should emulate those characteristics where possible—while continuing to leverage their scale advantage.
Education
- MBA, University of Chicago Booth School of Business
- BBA, Mechanical Aeronautics Engineering, Instituto Tecnológico de Aeronáutica (ITA)
Cecilia Aureliano is a member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices and leads the Global Advantage practice in Brazil.
Since joining BCG in 2009, Cecilia has worked primarily for consumer goods and retail customers on a wide variety of topics including pricing, assortment optimization, demand projection, strategy, internationalization, and reorganization of people. She specializes in revenue management, and has experience in projects using machine learning.
Cecilia is part of the BCG Brazil Diversity Committee. She has led the group Women@BCG and currently leads the Black@BCG team.
Cecilia joined the company as an intern and, while working toward her MBA, was also strategy manager of Save the Children.
