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Cecilia Aureliano is a core member of Consumer Goods practice at Boston Consulting Group. She is also part of Global Advantage leadership locally.

Cecilia has been working at BCG since 2009 and previously worked on projects for Brazilian, European, and Middle East clients in sectors such as consumer goods, energy, industrial goods, commodities, public sector, and financial services. She has actively participated in broad initiatives in the operations and corporate finance and strategy areas.

Cecilia joined the company as an intern and, while earning her MBA, was also Strategy Manager for the NGO Save the Children.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Chicago Booth School of Business
  • BBA, Mechanical Aeronautics Engineering, Instituto Tecnológico de Aeronáutica (ITA)

Publications and Videos

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Black Week Consumer Sentiment 2022: What to Expect

Black Friday has already become part of Brazilians’ vocabulary. To understand the impact of the event in the Brazil calendar, BCG surveyed more than 2,000 consumers from all regions of the country, different social classes, genders and age groups. Our questions included the intention to participate in the event, category and channel preferences, sustainability, and beyond.
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Emerging-Market Companies Up Their Game

Emerging-market companies focused on their home turf are achieving stellar financial performance as they tap into powerful trends, including population growth and a rising consumer class.
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How the Local Dynamos Win at Home

Five winning traits set successful emerging market companies apart from their rivals. MNCs should emulate those characteristics where possible—while continuing to leverage their scale advantage.
豊富な専門知識と幅広い経験