By fundamentally challenging the existing cost structures of the acquiring and target companies, merged organizations can capture their full potential.
Education
- MBA, INSEAD Business School
- Bachelor of Law/Bachelor of Finance, University of New South Wales
Geetha Naidu is a core member of Boston Consulting Group's Consumer practice with experience in growth strategy, M&A, and large scale transformation. She is also a member of the global Marketing, Sales & Pricing practice and the zero-based transformation (ZBT) team.
Since joining the firm in 2018, Geetha has worked with sales and traditional and digital marketing clients to drive efficiency and effectiveness initiatives in order to fund the transformation journey, as well as leveraging digital and AI to create a step change in growth.