Georg Sticher

Since joining BCG in 1990, Georg has acquired extensive project experience with Passenger Car and Commercial Vehicle OEMs as well as suppliers around the world. He is a core member of BCG's global automotive sector and was its leader from 2002-2013.

Prior to joining BCG in 1990, Georg was a sales representative and project manager with Herbert A.H. Behrens de Venezuela from 1986-1988.

AREAS OF EXPERTISE

Transformation and profit improvement
Post-merger integration (PMI)
Procurement, commercial and technical cost reduction
Sales activation and customer loyalty
After sales and independent after market
Captive financial services
E-mobility and new mobility business models

EDUCATION

MBA, INSEAD
MA, business administration and management, EBS University of Business and Law

Publications and Videos

Returning to Growth: A Look at the European Automotive Aftermarket

Three trends—the increasing complexity of cars, the growing role of nontraditional players, and the rising influence of connectivity—will reshape the European automotive aftermarket.

Tackling Unemployment Among Germany’s Disadvantaged Youth

Joblinge’s intensive, cost-effective program addresses unemployment in Germany and prepares disadvantaged young people for the job market by providing skills, experience, and employment opportunities.

Powering Autos to 2020

Electric cars will gain in popularity between now and 2020, but vehicles propelled by the internal-combustion engine will continue to dominate the global automotive industry.