Education
- MSc in International Management, Cass Business School
- BBA, Bocconi University
Giorgio Farina is a core member of the firm’s Pricing & Revenue Management Center and Travel, Cities & Infrastructure practice.
Giorgio has expertise in the travel, tourism, and hospitality industries, including leisure travel, cruises, hotels, tour operators, and online travel agencies. He has led many global cross-functional commercial transformations in these areas. His work spans marketing strategy, sales excellence, and pricing optimization for leading leisure travel companies.
Giorgio has led major programs across Europe, Latin America, and the Middle East, with a focus on dynamic pricing, advanced analytics, and revenue growth strategy. Since joining BCG, he has also worked across the consumer and industrial goods sectors from the firm’s offices in Milan, São Paulo, Madrid, and London.
From 2016 to 2018, Giorgio was part of the global strategy team at InterContinental Hotels Group (IHG) in London.