Guia Ricci joined Boston Consulting Group in February 2010. She is a core member of the Consumer Goods practice, with a focus on fashion and luxury.

Guia has developed her broad expertise working with high-end European and Italian department stores, luxury companies, apparel companies, and apparel retailers on topics including advanced analytics and data, digital and omnichannel, merchandising and collection structure, organizational redesign, new concept development and launch, and consumer understanding and segmentation.


  • MBA, Columbia Business School
  • MSc, industrial engineering, Politecnico di Milano
  • BSc, industrial engineering, Politecnico di Milano