Managing Director & Senior Partner
Ivan Bascle joined the Geneva office of Boston Consulting Group in 2016, after serving for eight years on the local management teams of the firm's German, Austrian, and Eastern European systems and maintaining responsibility for business development and innovation for these regions. Since he joined the firm in 1999, he has focused his work on consumer goods.
Currently, Ivan heads the firm's Consumer practice in Germany and Switzerland is the cofounder of BCG's Center for Consumer Insights, which is dedicated to the world of future-oriented market research. Ivan was also elected by the BCG Partnership to serve on the Senior Officer Screening Committee (SOSC), a BCG body that select BCG's future Senior Partners
During nearly two decades of consulting, Ivan Bascle has led more than 125 projects in the consumer field, especially in the packaged good areas, and covering about all aspects of the value chain, with a focus on growth and innovation, but also on supply chain (manufacturing) and cash management (net working capital). His clients are both leading global multinational SP500 companies and larger family companies. Ivan has experience in transforming organizations to achieve stronger and faster value creation.
Before joining BCG, Ivan worked at Procter & Gamble in marketing in Frankfurt and at Benckiser in Poland and Italy, where he became the global head of new initiatives and the global head of fine fabrics.
Ivan is fluent in French, English, German and masters basics in Italian and Polish.
How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
Passenger spending continues to fall. To reverse the decline, airports, airlines, retailers, and brands need to break out of their silos and join forces in a customer-focused ecosystem.
The test-and-learn practices of software development, which help reduce complexity and bureaucracy, travel well across industries.
Anger and anxiety will affect Europeans’ spending behavior well beyond the debt crisis, but the impact will vary by country.
There are new ways to reconnect with consumers. Businesses that get it right will reap the benefits in customer retention, market share, and profits.