GenAI can allow restaurants to create 1:1 relationships with their customers. But to make this happen, restaurants will need to rethink key workflows.
Education
- MBA, University of Virginia Darden School of Business
- MS, University of Virginia McIntire School of Commerce
- BA, University of Virginia
Lee Robertson is a member of the leadership team and North America lead for GenAI for Boston Consulting Group's Tech & Digital Advantage practice. He is a leader in the firm's efforts to bring agentic and AI-driven execution to internal teams.
Lee focuses on AI transformations and digital product build across industries, particularly retail and restaurants. He leads teams building new products for clients to improve their internal operations and customer engagement—including demand forecasting, labor optimization, personalization, and digital marketing—as well as building new digital businesses and products to create new revenue streams.
In addition to his time in Raleigh-Durham, Lee has worked in the firm's Dallas and Helsinki offices. Before joining BCG, he was a strategy consultant at Accenture.
