A generational shift is transforming businesses in China. BCG consumer expert Roger Hu talks about the young, ambitious entrepreneurs taking over family businesses across the country who are positioning local Chinese enterprises to emerge as innovative and globally competitive giants.
Education
- MBA, Kellogg School of Management, Northwestern University
- BS, computer science, Fudan University
Roger Hu is a member of the leadership team for Boston Consulting Group's Consumer practice in Greater China. He focuses on consumer necessities, including food and beverage, food service and restaurants, and grocery retail.
Roger works with both local and global companies. He has end-to-end project experience from strategy to implementation, and covers M&A and portfolio management, including digital, route-to-market, and branding.
Roger started his career as a licensing and sponsorship manager at NBA China. He also worked for China Central TV Station (CCTV) as a part-time tennis commentator.