Managing Director & Senior Partner; Global Leader, Consumer Practice
Rohan Sajdeh is the global leader of Boston Consulting Group’s Consumer practice and the global co-leader for sports. He founded BCG’s differentiated Demand Centric Growth approach.
Since joining BCG in 1995, Rohan has worked extensively in fast-moving consumer goods in over 20 food and beverage, personal, and home care categories. In addition, he has served consumer clients in segments including apparel, durables, airlines, retail, and theme parks. His topic expertise includes corporate and business unit strategy, Demand Centric Growth, innovation, marketing, and go-to-market topics, and he has a track record of generating unique insights for transformative impact. He is a published co-author of a BCG book on growth for consumer companies (“Rocket").
Rohan also has over a decade of experience working in sports globally, for leagues, teams, governing bodies, media companies, and PE firms. That work has covered cricket, soccer, motorsports, basketball, football, baseball, and golf. His work has focused on growth creation with implications for fan development, media strategy, commercial/revenue maximization, sporting structure (including rules, schedule, salary models, competitive balance), profit improvement, and competitive bid strategies.
Rohan brings a global perspective to his work, having studied and worked in Sydney, Mumbai, Cambridge (UK), and Chicago. He has advised clients across six continents—in both developed and emerging markets—on a variety of country-specific and global issues.
Rohan has played professional-level cricket in England and Premier Division field hockey in Sydney.
The US care economy is broken. Getting it right is vital to economic prosperity and societal well-being.
The US desperately needs workers. Workers desperately need help taking care of their children and (increasingly) their parents.
Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
Multinationals have a tendency to default to their usual practices, like building large, future-proofed plants. It's time for them to rethink their business model in emerging markets.
Excelling at customer centricity drives growth and helps companies simplify business processes. But to capture these benefits, companies must master several capabilities--and manage customer touch points in new ways.
BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.
BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.
An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.