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Tuomas Rinne leads The Boston Consulting Group’s Consumer practice in Finland, and he leads BCG's Global Advantage practice in the Nordic countries.

Since joining BCG in 2000, Tuomas has focused on serving leading companies in the consumer and retail sector across Europe and Asia. His experience covers food and beverage, personal and household care, durables as well as food and nonfood retail.

Tuomas provides deep domain expertise in strategy and go-to-market advantage, M&A, global operating models, revenue management and pricing, supply chain optimization, as well as retail concept design and transformation.

From 2012 to 2016, Tuomas led BCG's Consumer practice in Southeast Asia, serving some of the largest Asian players aspiring to become regional or global leaders in the consumer sector. He brings on-the-ground experience and connections across key Asian developing economies.

Areas of Expertise

  • Leads BCG’s Consumer practice in Finland
  • Leads BCG's Global Advantage practice in the Nordic countries
  • Strategy and M&A
  • Go-to-market in developing markets
  • Organization development and operating models
  • Revenue management and pricing
  • Supply chain optimization
  • Retail concept design and transformation


  • MSc, Helsinki University of Technology
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