European consumers entered 2026 pessimistic about the economy, worried about geopolitical tensions, and focused on essentials, according to a BCG survey of more than 20,000 consumers in 11 European countries.
Education
- MBA, INSEAD
- Bachelor's in Fashion Technology, gold medal, National Institute of Fashion Technology, India
Vishakha Chopra is a leading member of Boston Consulting Group's Consumer practice in Africa. She has built her career across three continents, Asia, Europe, and Africa, working with some of the world's leading retailers, fashion companies, and consumer businesses.
Vishakha brings a combination of consulting and industry depth to her work with the firm. Before joining BCG in 2022, she held senior leadership roles at H&M and Decathlon, managing global P&Ls and cross-cultural teams. That experience shapes how she relates to her current clients.
Vishakha works at the intersection of consumer insight, AI-led transformation, and growth. She specializes in revenue growth, personalization, AI-led marketing, loyalty, ecommerce, and retail transformation. In Africa, where consumer markets are complex, fast-moving, and often underestimated, she helps clients build the commercial capabilities to compete and grow on their own terms.
Vishakha is also deeply committed to Africa beyond the boardroom. She is a part of leading the firm's social impact work focused on women's economic empowerment in partnership with developmental organizations across the continent.
