India’s Growth as a Foreign Brand Hub

In The Times of India , BCG’s Bharat Mimani comments on India’s emergence as a growing hub for foreign brands amid global economic uncertainties and tariff shifts. While concerns over tariffs may cause some brands to delay, many are still planning to enter the country, and those already in the market are looking to expand. Mimani explains that “given the consumption challenge that we are seeing in developed markets, India is a shining light and has seen a reasonable degree of growth.”