How Retailers Are Reacting to Tariffs

In an interview with Retail Brew , BCG’s Jacqueline Martinez shares that retailers have shifted from watching and waiting to making decisions on how tariffs will impact their pricing strategies. “Retailers—especially ones that care deeply about how they’re perceived on value—are going to want to make sure their customers see them as being transparent, fair, and honest about the pricing,” she says. “What they may intend to do right now may not be what they have to do in the season.”